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Simple prices you can read before you call.

Websites start from a published price. AI work starts with a short sprint. Anything that's live can go on a monthly plan, and you can see the total before you talk to anyone.

Websites

Each package starts from a published price, and your quote is fixed before we begin. Accessibility, speed and SEO come with every package.

Launch

A sharp, credible first site for when you're starting your company.

From$3,900

2–3 weeks · up to 6 pages

Start with Launch

What is included

  • Positioning and messaging workshop
  • Up to 6 pages, designed around your brand
  • Copy drafted with AI and edited by a person
  • CMS for one collection, like a blog or case studies
  • SEO, accessibility and speed built in
  • 1 integration: CRM, forms or scheduling
  • 30 days of fixes after launch

Best for: Founders launching a new company who need to look established from day one.

Studio

Most chosen

A complete, custom website for a startup that's ready to grow.

From$9,900

4–6 weeks · up to 15 page designs

Start with Studio

Everything in Launch, plus

  • Full art direction and a design system your team can grow
  • Up to 15 page designs, used for as many pages as you need
  • Motion and interaction design
  • CMS with up to 5 collections
  • 3 integrations and content migration
  • Structured data and AI-search optimisation
  • 60 days of support after launch

Best for: Startups and growing businesses whose site no longer matches what they do or who they sell to.

Flagship

A bigger site for several audiences, languages or tools.

Let's talkpriced with you

8–12 weeks · scoped with you

Scope a Flagship

Everything in Studio, plus

  • Unlimited page designs and more than one language
  • Custom tools like configurators, calculators and portals
  • On-site AI search or assistant that answers from your content
  • More complex integrations and data flows
  • A/B testing set up from launch
  • A dedicated strategy lead
  • 90 days of support after launch

Best for: Companies whose website is part of the product: several audiences, languages or calculators.

Scope, price and timeline agreed in writing before we start · Launch: 50% to start, 50% at launch. Studio and Flagship: 40% to start, 30% at design sign-off, 30% at launch · You own the code, design, content and every account · Seed-stage startups get 10% off Studio and Flagship. Launch is already priced for founders.

Compare every feature
Website packages compared
Launch StudioRecommendedFlagship 
Strategy
Positioning and messaging workshopHalf dayFull dayTwo days
Audience and competitor researchIncludedIncludedIncluded
Sitemap and content planIncludedIncludedIncluded
Dedicated strategy leadNot includedNot includedIncluded
Design
Unique page designsUp to 6 pagesUp to 15, any number of pagesUnlimited
Art directionDesigned around your brandFull, with new directionsFull, with new directions
Custom design systemNot includedIncludedIncluded
Motion and interaction designThe basicsIncludedIncluded
Revision rounds23As many as the scope needs
Content
Copy drafted with AI, edited by a personIncludedIncludedIncluded
CMS collections1Up to 5Unlimited
Content migrationNot includedUp to 100 entriesAll of it
More than one languageNot includedAdd-onIncluded
Build
Integrations13As many as the scope needs
Custom tools and calculatorsNot includedNot includedIncluded
On-site AI search or assistantNot includedAdd-onIncluded
A/B testing setupNot includedNot includedIncluded
In every package
WCAG 2.2 AA accessibilityIncludedIncludedIncluded
Core Web Vitals in the greenIncludedIncludedIncluded
Technical SEO, sitemap and structured dataIncludedIncludedIncluded
AI-search optimisationThe basicsIncludedIncluded
Analytics and consentIncludedIncludedIncluded
Automated checks on every changeIncludedIncludedIncluded
After launch
Support after launch30 days60 days90 days
Team trainingRecorded walkthroughLive sessionLive sessions
First month of Site teamNot includedStarter includedGrow included
Add-ons
  • Extra page designA new layout, designed and built to match your site$750
  • Extra integrationCRM, booking, payments or your data warehouseFrom $900
  • Extra languageTranslated structure, routing and SEO$1,900
  • Brand refreshLogo, type, colour and a usage guideFrom $2,400
  • AI workshopHalf a day, remote, up to 12 people$1,500
  • Site team onboardingFor sites we didn't build: we learn the stack and set up your request board. Free with 6 months of any plan$600

AI & automation

Most AI work starts with a two-week sprint. Builds start from a published price, and the sprint turns that into a fixed quote.

AI Sprint

Find out where AI will save your team time, and where it won't.

$2,900fixed price

2 weeks · fixed fee

Book a sprint

What is included

  • Interviews with the people doing the work
  • A map of how your workflows run today
  • Opportunities ranked by value and effort
  • Which tools to buy and which to build
  • A review of data, privacy and risk
  • A working prototype of the best idea
  • A 90-day plan with prices

Best for: Teams who think AI could help but don't know which project to fund first.

Automation

Most asked for

One repetitive process handed to software, with a person still checking what matters.

From$3,500

2–3 weeks · per workflow

Automate a workflow

What is included

  • Process mapping and a written spec
  • Built on the tools you already pay for
  • AI steps for reading, sorting and drafting
  • Human checkpoints and alerts when something breaks
  • Logs you can read
  • Docs and a walkthrough for your team
  • 30 days of support after go-live

Best for: Teams copying the same data between the same tools every day.

Custom AI tool

An assistant, internal tool or knowledge base, designed like a real product.

From$16,000

6–10 weeks · quoted after a sprint

Scope an AI tool

What is included

  • Product strategy and interface design
  • Search over your own documents and data
  • Assistants and AI features in your product
  • Tests that measure answer quality
  • Permissions, guardrails and an audit trail
  • Runs on accounts you own
  • A handover your team can maintain

Best for: Businesses ready to put AI in front of their team or their customers.

If you start a build within 90 days, the sprint fee comes off the price.

Site team

A standing team for sites that change every month: new pages, posts and updates, with hosting and security handled. It works for sites we built and ones we didn't.

Billing period

Starter

A steady flow of new pages, posts and edits for a site that keeps changing.

$480per month

4 hours a month · month to month

Choose Starter

What is included

  • Up to 4 hours a month of new pages, posts and edits
  • Send requests by email or on a shared board
  • Changes previewed before they go live
  • Hosting, security updates and backups handled
  • A monthly note on what shipped
  • Replies within 2 working days

Best for: Teams that publish a few new pages, posts or updates every month.

Grow

Most chosen

A small team shipping new pages, campaigns and content every month.

$1,440per month

12 hours a month · next-day replies

Choose Grow

Everything in Starter, plus

  • Up to 12 hours a month of design, build and content
  • New landing pages and sections in your site's own design
  • One article a month, drafted with AI and edited by a person
  • One conversion test a month
  • SEO and AI-search reporting
  • A planning call every quarter
  • Replies within 1 working day

Best for: Businesses whose site is how they win work: new landing pages, offers and articles every month.

Partner

Your web team, without hiring one.

$3,840per month

32 hours a month · same-day replies

Choose Partner

Everything in Grow, plus

  • Up to 32 hours a month of design, build, content and AI work
  • New pages, features and campaigns every week
  • Two articles a month, drafted with AI and edited by a person
  • A monthly planning call with a senior lead
  • We keep the roadmap and backlog with you
  • Same-day replies on working days

Best for: Companies shipping new pages, features and campaigns every week.

Starter is month to month. Grow and Partner start with 3 months · Pay yearly and save 15% · Unused hours roll over for one month

Compare every plan
Site team plans compared
Starter GrowRecommendedPartner 
Building it
Hours each month41232
New pages, posts and editsIncludedIncludedIncluded
New landing pages and sectionsSmall onesIncludedIncluded
Articles, drafted with AI and edited by a personNot included1 a month2 a month
Conversion testsNot included1 a monthOngoing
New features and automationsNot includedSmall onesIncluded
SEO and AI-search reportingNot includedIncludedIncluded
Running it
Hosting, deploys and domainsIncludedIncludedIncluded
Security and software updatesIncludedIncludedIncluded
Uptime monitoring and backupsIncludedIncludedIncluded
Monthly note on what shippedIncludedIncludedIncluded
AI and automation
Automation monitoringIncludedIncludedIncluded
Checks on AI outputNot includedMonthlyMonthly
AI roadmapNot includedNot includedIncluded
Working together
Reply time2 working days1 working daySame working day
Planning callsNot includedQuarterlyMonthly
A senior lead who knows your siteIncludedIncludedIncluded
Minimum termNone3 months3 months

Build your plan, see the price.

Pick what you need and the estimate adds up from our published prices. Your proposal confirms the final number.

Website
AI & automation
Site team
One-time
From $9,900
Monthly
$1,440
Typical timeline
4–6 weeks, then monthly
    Send this plan

    Prices in USD, before tax.

    Questions you ask before buying.

    Pick a question. The people who'd run your project wrote the answers.

    Ask Hello Machine

    answers in plain English

    How can a design studio publish its prices?

    Because most of our production is predictable. AI handles the repetitive work, like research summaries, layout variations, code and testing. What's left is the thinking, and we scope that before we start. So we can publish where each package starts, and once we've scoped yours, the quote is fixed.

    What does “AI-native” mean for my project?

    AI does the production work at every stage, from strategy to upkeep, and a senior person decides what ships. You'll see more design directions, faster turnarounds and automated checks on every change. You'll never get machine output that nobody has reviewed.

    Will AI write our content?

    AI drafts it and a person rewrites it. We start from your interviews, your documents and the way you talk. If you'd rather write it yourselves, we'll structure it and edit it.

    What if the scope changes?

    We tell you as soon as we see it, price the change before doing anything, and you decide. Small things that fit the package are on us.

    Do you have startup pricing?

    Yes. Launch is priced for founders starting a company, and seed-stage startups get 10% off Studio and Flagship. We can also split Launch into payments when you add a Site team plan.

    Which platform will you build on?

    Whatever suits how your team works. Usually that's a fast modern stack we host for you, or a visual CMS if your team wants to change layouts themselves. We'll recommend one in the proposal, and the accounts are always in your name.

    Is our data safe with your AI tools?

    We use business and API plans that don't train on your data, and we keep sensitive material out of general-purpose tools. Before an automation goes live, we write down exactly where your data goes. Health and other regulated data get a separate conversation.

    Why do AI builds start from a price instead of a fixed one?

    The real scope depends on your data, your tools and how accurate the output has to be. The AI Sprint answers those questions in two weeks and ends with a fixed quote, and its fee comes off the build.

    Can you work on a site you didn't build?

    Yes. We start with a short onboarding: we learn how the site is built and how your team publishes, and set up your request board. It's free if you sign up for six months.

    What counts toward our hours?

    Anything that changes the site: new pages, posts, page updates, design changes and small features. Hosting, security updates, backups and monitoring come with every plan and don't use your hours.

    What if we don't use all our hours?

    Unused hours roll over for one month. If you keep coming in under, we'll suggest a smaller plan.

    Can we change or cancel a plan?

    Yes. Starter is month to month. Grow and Partner start with three months, and after that you can move up, move down or stop with 30 days' notice. Everything we made stays yours.

    Who will we actually work with?

    A small senior team, and the people you meet are the people doing the work. We keep the number of projects low so it stays that way.

    Not sure which? Ask us.

    Most people start there. Tell us what isn't working yet, and a person will recommend where to begin.