Websites start from a published price. AI work starts with a short sprint. Anything that's live can go on a monthly plan, and you can see the total before you talk to anyone.
Custom tools like configurators, calculators and portals
On-site AI search or assistant that answers from your content
More complex integrations and data flows
A/B testing set up from launch
A dedicated strategy lead
90 days of support after launch
Best for: Companies whose website is part of the product: several audiences, languages or calculators.
Scope, price and timeline agreed in writing before we start · Launch: 50% to start, 50% at launch. Studio and Flagship: 40% to start, 30% at design sign-off, 30% at launch · You own the code, design, content and every account · Seed-stage startups get 10% off Studio and Flagship. Launch is already priced for founders.
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Website packages compared
Launch
StudioRecommended
Flagship
Strategy
Positioning and messaging workshop
Half day
Full day
Two days
Audience and competitor research
Included
Included
Included
Sitemap and content plan
Included
Included
Included
Dedicated strategy lead
—Not included
—Not included
Included
Design
Unique page designs
Up to 6 pages
Up to 15, any number of pages
Unlimited
Art direction
Designed around your brand
Full, with new directions
Full, with new directions
Custom design system
—Not included
Included
Included
Motion and interaction design
The basics
Included
Included
Revision rounds
2
3
As many as the scope needs
Content
Copy drafted with AI, edited by a person
Included
Included
Included
CMS collections
1
Up to 5
Unlimited
Content migration
—Not included
Up to 100 entries
All of it
More than one language
—Not included
Add-on
Included
Build
Integrations
1
3
As many as the scope needs
Custom tools and calculators
—Not included
—Not included
Included
On-site AI search or assistant
—Not included
Add-on
Included
A/B testing setup
—Not included
—Not included
Included
In every package
WCAG 2.2 AA accessibility
Included
Included
Included
Core Web Vitals in the green
Included
Included
Included
Technical SEO, sitemap and structured data
Included
Included
Included
AI-search optimisation
The basics
Included
Included
Analytics and consent
Included
Included
Included
Automated checks on every change
Included
Included
Included
After launch
Support after launch
30 days
60 days
90 days
Team training
Recorded walkthrough
Live session
Live sessions
First month of Site team
—Not included
Starter included
Grow included
Add-ons+
Extra page designA new layout, designed and built to match your site$750
Extra integrationCRM, booking, payments or your data warehouseFrom $900
Extra languageTranslated structure, routing and SEO$1,900
Brand refreshLogo, type, colour and a usage guideFrom $2,400
AI workshopHalf a day, remote, up to 12 people$1,500
Site team onboardingFor sites we didn't build: we learn the stack and set up your request board. Free with 6 months of any plan$600
AI & automation
Most AI work starts with a two-week sprint. Builds start from a published price, and the sprint turns that into a fixed quote.
AI Sprint
Find out where AI will save your team time, and where it won't.
Best for: Businesses ready to put AI in front of their team or their customers.
If you start a build within 90 days, the sprint fee comes off the price.
Site team
A standing team for sites that change every month: new pages, posts and updates, with hosting and security handled. It works for sites we built and ones we didn't.
Starter
A steady flow of new pages, posts and edits for a site that keeps changing.
Pick a question. The people who'd run your project wrote the answers.
Ask Hello Machine
answers in plain English
How can a design studio publish its prices?
HM
Because most of our production is predictable. AI handles the repetitive work, like research summaries, layout variations, code and testing. What's left is the thinking, and we scope that before we start. So we can publish where each package starts, and once we've scoped yours, the quote is fixed.
What does “AI-native” mean for my project?
HM
AI does the production work at every stage, from strategy to upkeep, and a senior person decides what ships. You'll see more design directions, faster turnarounds and automated checks on every change. You'll never get machine output that nobody has reviewed.
Will AI write our content?
HM
AI drafts it and a person rewrites it. We start from your interviews, your documents and the way you talk. If you'd rather write it yourselves, we'll structure it and edit it.
What if the scope changes?
HM
We tell you as soon as we see it, price the change before doing anything, and you decide. Small things that fit the package are on us.
Do you have startup pricing?
HM
Yes. Launch is priced for founders starting a company, and seed-stage startups get 10% off Studio and Flagship. We can also split Launch into payments when you add a Site team plan.
Which platform will you build on?
HM
Whatever suits how your team works. Usually that's a fast modern stack we host for you, or a visual CMS if your team wants to change layouts themselves. We'll recommend one in the proposal, and the accounts are always in your name.
Is our data safe with your AI tools?
HM
We use business and API plans that don't train on your data, and we keep sensitive material out of general-purpose tools. Before an automation goes live, we write down exactly where your data goes. Health and other regulated data get a separate conversation.
Why do AI builds start from a price instead of a fixed one?
HM
The real scope depends on your data, your tools and how accurate the output has to be. The AI Sprint answers those questions in two weeks and ends with a fixed quote, and its fee comes off the build.
Can you work on a site you didn't build?
HM
Yes. We start with a short onboarding: we learn how the site is built and how your team publishes, and set up your request board. It's free if you sign up for six months.
What counts toward our hours?
HM
Anything that changes the site: new pages, posts, page updates, design changes and small features. Hosting, security updates, backups and monitoring come with every plan and don't use your hours.
What if we don't use all our hours?
HM
Unused hours roll over for one month. If you keep coming in under, we'll suggest a smaller plan.
Can we change or cancel a plan?
HM
Yes. Starter is month to month. Grow and Partner start with three months, and after that you can move up, move down or stop with 30 days' notice. Everything we made stays yours.
Who will we actually work with?
HM
A small senior team, and the people you meet are the people doing the work. We keep the number of projects low so it stays that way.
Not sure which? Ask us.
Most people start there. Tell us what isn't working yet, and a person will recommend where to begin.