Hello Machine · An AI-native design and technology studio
Strategy, design, websites, automation and AI, made by one senior team. The machine does the work that repeats and a person makes every call. You get a quote fixed before we start, a launch in weeks, and something clear enough to use on an ordinary Tuesday.
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Your call
We drafted three directions overnight. Which one sounds like you?
Machines explore. You choose.
An example project halfway through. The machine works through the night; a person signs off every step.
Capabilities: Website strategy, Art direction, Web development, CMS, SEO and AI search, Accessibility, AI strategy, Automation, Custom AI tools, Integrations, Site team.
Six stages, from the first call to the hundredth update. Pick one to see what the machine does and what a senior person decides.
A position you can defend, backed by what we found.
The machine does
A person decides
Several directions to choose from, then one we commit to.
The machine does
A person decides
A design system you can grow, with every page built from it.
The machine does
A person decides
Fast, clean code your team can keep.
The machine does
A person decides
A launch day that feels like any other day.
The machine does
A person decides
A site that keeps improving after it ships.
The machine does
A person decides
Almost no problem is only one of these, so they're built to combine. Each has a fixed scope, a published price and a clear end date.
From a published price
Strategy, design, build and launch from one team, for a price we agree before we start.
From $3,900
Explore websitesThe clearest version of what you do.
Short sprint, then a fixed quote
We find where AI saves your team time, then build it into the tools you already use.
From $2,900
Explore AIMonthly
New pages, posts and updates every month, from the people who know your site.
Shipped this month
Grow plan · 9 of 12 hours
From $480/mo
Meet your site teamPick what you need and the estimate adds up from our published prices. Your proposal confirms the final number.
Edison suggested “hello” as the way to answer the telephone. For two hundred years the arrangement hasn't changed: the machine does the work, and a person decides what the work is for. Our name is that greeting.
1804
Punched cards
Jacquard's loom weaves whatever pattern a chain of punched cards describes. They're instructions for a machine, written a century before computers.
1843
The first program
Ada Lovelace publishes an algorithm for Babbage's Analytical Engine. She also notes that it can only do what we know how to tell it to do.
1877
Hello
Edison suggests “hello” as the word for answering the telephone. It's a greeting made for talking through a machine.
1946
The operators
Six women program ENIAC by hand, patching cables and setting switches. The machine is fast. They decide what it computes.
Now
Hello, machine
Language models write, design, test and keep watch. A person still decides what they're for, and that's how we run every project.
We don't publish client names or invent results. Instead, here are the problems we're usually brought in for, what the machine takes off your plate, and what stays with a person.
We rebuild the site around the two or three decisions a visitor is trying to make. Structure, language and pace come first and the interface second, so the detail is still there, just no longer the first thing anyone meets.
Positioning · Website design · Web development
Scattered docs, threads and recordings become one place your team can question in plain English. Every answer shows where it came from, and when it doesn't know, it says so.
AI systems · Knowledge design · Retrieval
We map what really happens, not the documented version, then hand the repetitive middle to software. Your team stops being the integration layer between four tools.
Process mapping · Automation · Integration
We build the narrow tool your team actually needs, in its own words and stages, so whoever opens it can see what happens next. It gets the same care as anything a customer sees.
Product design · Custom tools · Web development
Onboarding, updates, access and renewals designed as one experience, so the system carries the relationship and nobody has to remember to send the email.
Service design · Portals · Lifecycle systems
A tool for one decision you make again and again. Assumptions are written down, uncertain numbers show as ranges, and there's a record of what was decided and why.
Digital strategy · Decision systems · AI strategy
Illustrative examples of our practice. Client work is shared privately, with permission.
Pick a question. The people who'd run your project wrote the answers.
Ask Hello Machine
answers in plain English
How can a design studio publish its prices?
Because most of our production is predictable. AI handles the repetitive work, like research summaries, layout variations, code and testing. What's left is the thinking, and we scope that before we start. So we can publish where each package starts, and once we've scoped yours, the quote is fixed.
What does “AI-native” mean for my project?
AI does the production work at every stage, from strategy to upkeep, and a senior person decides what ships. You'll see more design directions, faster turnarounds and automated checks on every change. You'll never get machine output that nobody has reviewed.
Will AI write our content?
AI drafts it and a person rewrites it. We start from your interviews, your documents and the way you talk. If you'd rather write it yourselves, we'll structure it and edit it.
What if the scope changes?
We tell you as soon as we see it, price the change before doing anything, and you decide. Small things that fit the package are on us.
The best first message is the messy one: the process nobody wants to own, the site that undersells you, the idea you haven't been able to scope. A person replies within one working day, usually the one who'd run your project.